SALT: Day X Exists

Salt is an upcoming American action thriller film directed by Phillip Noyce, written by Kurt Wimmer and Brian Helgeland, and starring Angelina Jolie, Chiwetel Ejiofor, and Liev Schreiber. Jolie plays Evelyn Salt, accused of being a KGB sleeper agent, on the run to try to clear her name. (Wikipedia)

In Day X Exists the game experience, you are a junior officer at the CIA. Your mission is to track Salt and capture her. However, after making contact with you, Salt asks you to help her clear her name and get the real Day X agents.

In order to do so, you have to complete a series of 9 missions over a nine week period. You can keep track or your progress by using your Facebook account (Facebook Connect), however, it is not mandatory. All unlocked missions are independent from one another and can be played out of order.

9 missions: interrogation, photo surveillance, laser bug, tracer, signal diverter, electronic dead drop…

All of them involve puzzles and/or testing your speed and reactivity. Even though the first mission is fairly simple (“mission 1 interrogation”: when to “bluff” and when to tell the truth to a senior officer), there are some pretty tough ones such as the electronic dead drop which is a ‘maze construction’ puzzle. Even the photo surveillance challenge requires a couple of tries. If you can’t succeed, the game doesn’t get too frustrating as you can either replay the minigame / mission or continue the story. The gameplay has another layer to it, with “clue codes” hidden in every missions’ clips: once the codes are entered, users can gain bonus points. The story clips are not too bad either and try to address the user directly (subjective camera).

The campaign was developed by Australian transmedia company Hoodlum for Sony Pictures.

MovieViral does a recap of all the missions here

Posted at 1:59pm and tagged with: transmedia, marketing, games, film, hoodlum, by silentsun.